Audience Persona

An audience or user persona is a fictional representation of your ideal customer. As a communications designer, you’ll start the design process by conducting user research—building empathy with your target users and identifying exactly what they need from the product you’re designing. A persona is generally based on this user research and incorporates the needs, goals, and observed behavior patterns of your target audience.

Here is a sample persona:

Here is a link to information explaining personas:
https://careerfoundry.com/en/blog/ux-design/how-to-define-a-user-persona/